Smiley Coffee – 138 Ludlow St

For Smiley TM, we completed a full millwork package at their new Lower East Side location within just two months. The design draws inspiration from Parisian 1970s aesthetics, with a strong emphasis on arched forms that give the space rhythm, softness, and a timeless European feel.

The layout seamlessly balances a vibrant coffee bar and a retail zone, with every millwork element carefully proportioned to highlight both function and atmosphere. At the café area, the arched millwork becomes the true focal point, framing the bar with sculptural elegance. This centerpiece is complemented by a butcher block countertop finished in a deep dark green, bringing depth and contrast to the warm tones of the sapele redwood veneer. Throughout the space, authentic brass accessories add subtle warmth, patina, and a sense of permanence.

All millwork was crafted from sapele redwood veneer, chosen for its rich tone and refined grain, reinforcing the luxurious yet approachable design intent.

Beyond millwork, the Bricble team executed all custom finishes in-house — including handcrafted tailored cushions for the benches, refinishing of original vintage chairs, custom curtains, and a fully bespoke candy case. Every detail was considered to preserve the design language while ensuring durability and comfort for daily use.

The result is a Parisian-inspired café with modern functionality, where arches, warm woods, brass accents, and lush details converge to create a space that feels both nostalgic and contemporary — a unique setting where Smiley Coffee’s brand identity comes to life.

Design Credit: studioenvironmental.com

Photo Credit: Julia Kropovinska

Smiley Brand: www.smiley.com

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